My ABCs of selling
Effective sales people know how to develop genuine relationships and serve as trusted advisors to their clients. Theses sales skills are also required for success in most professional roles today. The best salespeople are like a trusted physicians: They develop genuine interest in their prospects’ situations, they diagnose carefully, and they prescribe a treatment that is tailored to each individual patient.
I joined Carol Massar and Cory Johnson from Bloomberg Radio and Gloria Larson, President of Bentley University, to discuss the value of sales skills in the workplace. The ability to develop genuine interest and rapport, diagnosis unknown issues, and solve problems can be applied in a variety of roles at work and in life. You can listen to the entire interview below.